By now you've no doubt heard the news that VidAngel, the popular filtered streaming service, is back. "Back," because, you know, it was shut down by a federal judge back in December. Although it appears that, at least for now, the company's practices are on less skeezy legal footing than before, this writer is still not a fan. And I've decided to burn a few friendships to try and win some of you over.
First, let's talk about the old VidAngel and why it was so problematic. Martyr-cries to #savefiltering notwithstanding, the prolonged legal battle involving Disney, Warner Brothers, and 20th Century Fox really has nothing to do with filtering. It can't, because in 2005 Congress enacted a law titled The Family Home Movie Act. This act essentially allows for the creation of software or other devices to edit a DVD or transmitted film during playback. It maintains the integrity of any copyrighted intellectual property represented in a film by not effectually changing its substance, while permitting consumers to filter out content they consider offensive in a home-viewing setting.
Now, understandably, copyright holders might get concerned about this, since digital piracy is a massive problem. And they don't have to make it easy for DVDs or streamed information to be altered. Consumers that want filtered content also get frustrated, since many filtering products work pretty poorly. Enter VidAngel. The company offered a cheap, fairly-reliable solution that could basically be applied to any movie under the sun. If it sounds too good to be true, it is.
But the trouble with VidAngel was never the filtering; it was their process prior to. That process, described by lawyers for both sides, was roughly as follows: The company bought a DVD of a given film, broke its encryption, and created a single master copy. That copy was broken into many pieces, tagged for potential offensive content, and stored in a cloud. When VidAngel then "sold" you that film, what you got was really an assemblage gathered from a single master, not a legitimate copy from the source. You know, like piracy.
That is what Disney Company, et. al., were unhappy about: not the on-the-fly filtering by home viewers provisioned by Congress, but the unauthorized copying and redistribution of copyrighted material, to the tune of tens of millions of dollars.
But now things are different. By filtering movies you can legitimately stream, VidAngel should no longer be in violation of any copyright law. But that makes them only marginally less-awful in my book.
VidAngel made a (very successful) business of hawking unauthorized wares to people who only want to do the right thing. Instead of setting up something legitimate, like it looks like they have finally done, they turned the guy in a hoodie selling ripped DVDs on the corner into the Last Bastion of Decency. Given the speed with which they have pivoted business models, one must conclude that it was a very intentional choice to take the low road in the first place: how much easier to simply raid the Walmart $5 bin than go through the rigamarole of streaming licensure.
It also irks me that VidAngel has always played and will continue to play the victim of a pernicious plot by "Hollywood" to remove anything good and decent from American homes. Hollywood knows families are big business--Sony just announced the release of family-friendly versions of some of its films--it just really doesn't like when people don't pay it for its stuff. Notwithstanding having amassed impressive profits, VidAngel deemed it needful to enlist the financial aid of its customers during its heroic fight against the persecution of the Mouse House. Indeed, it gathered some $10 million toward the noble cause of "saving filtering," one which needs no defense as it is under no attack. No, it duped its customers with misleading pleas and petitions to contribute tens of millions of dollars toward little more than protecting piracy.
Let's not talk about the casual (okay, pretty overt) misogyny and disability-shaming that permeates VidAngel's first entry into original content, Tim Timmerman, Hope of America. For a company that apparently worries so much about the disproportional amount of female nudity in American film and what depictions of aggressive masculinity teach our boys, it doesn't seem to be too concerned about creating anything that contributes positively to the lack of meaningful female roles or reverses negative gender stereotypes.
VidAngel is not what you think it is. It is not the Final Hope against corrupt Hollywood turning our kids into thugs and pornographers. It is not the little guy who has your side. It is a company that just wants your money. That's not any different from any other company, I guess, but from where I sit VidAngel goes about getting it in hypocritical, deceitful, and, it seems, less-than-legal ways.
I don't really care if you are into filtering or not, as long as however you watch your movies is supportive of the people who made them. I plead for you to seek out your entertainment through legitimate means, whatever it is that you watch or play or listen to. Or if not, I guess you can always #savepiracy.
by Chase Harrison